Philomela
Philomela is a design studio based in California that offers textiles, wallpaper, home goods & fine art from artist Bonnie Saland. Monthly social media posts and newsletters aim to inform designers and clients of Philomela's featured collections and campaigns each month.
She may be the most adorable, energetic, innovative, and competent person I’ve crossed paths with. With any project, she dives in and researches and organizes way beyond any directive. She is seriously mind blowing. ."
"
From Bonnie,
Owner & Artist of Philomela
01.
Target Audience Research
Client's Target Audience:
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Critical to know exactly who to target on social media rather than targeting whom you think - for Philomela, their target audience is designers and individuals looking for one-of-a-kind textile, wallpaper, and fabric patterns.
